“I’m not photogenic” is one of the most common things photographers hear, and it usually means the person has only seen rushed, unflattering photos of themselves. Photogenic is not a fixed trait; it is largely the result of light, angle, expression, and how relaxed the person feels. A photographer who directs clearly can change the outcome in a single session.
Start with comfort, not posing
Begin with conversation and simple, seated or standing positions, rather than complex poses. Ask the person to shift weight, turn shoulders, and look slightly away from the camera, then back toward it, so they can feel the difference. Show one good photo early on the camera screen; seeing a flattering result builds confidence faster than reassurance alone. Avoid constant commentary about flaws or corrections, because it increases self-consciousness. Instead, give one clear direction at a time and confirm when it works.
Use light and angle honestly
Soft, directional light from a window or a shaded outdoor spot is kinder than harsh overhead light, and it suits almost everyone. A slightly higher camera angle can be flattering for many people, but it should not be used as a rigid rule; test a few angles and let the person see the difference. Keep backgrounds simple so attention stays on the face, and watch for distracting elements behind the head. The goal is a photo that looks like the person on a good day, not a heavily altered version of them. related guide describes how a portrait session is planned and delivered from start to finish.
End with choice and respect
Let the person help choose their favourites from a short selection, because they know which expressions feel like them. Do not insist on a photo they dislike simply because it is technically strong. Explain any retouching honestly: removing a temporary blemish is different from reshaping a face, and the second should only happen with clear agreement. A session that ends with the person feeling respected is more likely to lead to a recommendation than a session that ends with technically perfect photos nobody likes. another guide in this category shows how a small product shoot is set up and edited at home, where the same respect for the subject applies.
Directing well is a skill that improves with practice, so review your sessions and note which directions produced relaxed expressions and which ones increased tension. Ask clients, politely, what helped them feel comfortable, and keep those notes for future sessions. Over time, you will build a short set of directions that work for most people, and sessions will feel calmer for everyone involved.